Product photography is one of the most important tools in a business’s arsenal. It allows them to showcase their products in the best possible light and draw more customers to their store. Product photography is especially important if you run an online business because prospective customers can’t see or touch the product before buying it. That means they have to rely on the images to make a purchase decision. 9 Common Product Photography Mistakes.
1. Poor Lighting
Striking the right light balance is essential if you want to ensure the product is showcased clearly. Poor or dim lighting may make the product look mysterious at first glance, but that doesn’t influence a customer’s purchase decision. You need to make sure that the majority of your product images are well-lit and have the right balance. They should be detailed, impressive, and readable to grab a customer’s attention successfully. Professional photographers use sophisticated lighting equipment and tweak the camera settings carefully to ensure the image is well-lit.
2. Product Isn’t The Hero of The Image
The product should always be the focus of the promotional image. It is best to ensure over 85% of the image frame is occupied by the product and accessories. If the customer’s eye is naturally drawn to background elements or the model instead of the product, you may lose out on sales. Product photography professionals know how to compose an image effectively and ensure the item is the hero of the image. They plan the placement of every element carefully before carrying out the shoot.
3. Image Isn’t Informative
Surveys conducted by marketing experts indicate that people get more information about the product from images that they do from text descriptions. Most consumers make their marketing decisions based on the images on the product page. For example, you get a much better idea of the product size if you see an image of a model using it. Providing just measurements isn’t enough to give prospective buyers a realistic picture. A product photography expert will put a lot of thought into the image composition to ensure it conveys the right information to your target audience.
4. You Don’t Have A Versatile Product Photography Portfolio
Your product page should be dynamic and versatile, with shots from different angles and in different settings. Professional photographers typically recommend using all three types of product photography approaches. A good page will have lifestyle, creative in-studio, and product on white background images. All of these approaches provide some valuable information to the customer. Lifestyle images show the product in real-life conditions, creative in-studio images illustrate their purpose, and product on white pictures show their utility clearly. An experienced product photography expert will make sure you have a good combination of images to provide the most information to your target audience.
5. There’s No Brand Presence
A distinctive brand presence will help you stand apart from competitors. You need to make sure the product images represent your brand well and convey its message. For example, if your brand has a youthful vibe and targets a young audience, make sure the product photography reflects that as well. Experienced professionals know how to incorporate a strong brand presence in product images to make them stand out. They will look at your marketing campaigns, products, packing, industry, and competitors before coming up with composition ideas.
6. The Image Isn’t Properly Edited
Editing is one of the biggest differences between professional and DIY photography. Experts use programs like Photoshop to refine and correct images. They use tools provided by these platforms to remove unwanted elements like reflections, debris, stains, etc. They also correct white balance, improve contrast, and make sure the product image is as flawless as it can be. Most consumers can tell the difference between edited and unedited images. They also view these images on sophisticated displays, which makes it easier to spot even the smallest flaws.
7. Images Aren’t Optimized For the Platform
Different platforms require different kinds of images. Most have distinct rules and regulations to ensure the product image quality lives up to their standards. For example, Amazon provides a detailed guideline on what kind of images sellers can add to their product image. If you don’t follow these guidelines, the image will not show up on the search page and you will miss out on interested customers. Product photography experts have experience with these platforms and keep up-to-date with their guidelines. If you need to make sure your product images are suitable for any platform, make sure they are optimized well.
8. You Don’t Have The Right Models
If you want to add lifestyle photography to the portfolio, make sure the models represent your brand well. For example, a plus-size clothing retailer should use plus-size models. A children’s shoe retailer should use child models. Discuss your goals and targets with your photographer and make sure you have the right models for the product page. The model’s looks and style should complement your brand. That’s the only way to convey the right message to them.
9. You Have Too Few Images
As mentioned before, consumers get a lot of information from product images. It is a good idea to have a healthy portfolio with shots from different angles and backgrounds. That gives customers a transparent view of the product and helps them make a purchase decision. Amazon allows sellers to upload up to eight images; you can upload a dozen or more on your website. The idea is to make sure there are enough images for customers to make an informed decision. If your listing has just one photograph, people will most likely turn to competitors that provide more product pictures.
It is a good idea to discuss with a product photography specialist before uploading any image onto platforms like your e-commerce website, Amazon, Etsy, etc. You want to make sure your product images are worthy of the brand before uploading them. Poor-quality product images can have a big impact on your company’s reputation.