The notion that ‘packaging is insignificant, it is the product that matters’ has become as outdated as tape recorders. The new trend calls for branded packaging to dominate your branding.
What does branding bring to the table?
When you think of buying your favorite products, what appears first in your mind. Most probably it would be the appearance of the boxes they come in. Several brands are now realizing the importance of branding the packaging to ensure brand recognition of a significant level.
Branding is about displaying your packaging units with your brand identity that primarily includes the brand name and logo. Doing so has helped brands to get noticed and be spotted easily among rival companies. Your brand image can be circulated strongly when customers view your boxes with the essential branding elements. This has curbed the need for employing excessive staff to represent your products. Just boxes styled creatively can do the trick for you!
There are many aspects of branding on the boxes that can encourage you to hire these tools. Here are some:
Differentiates your brand from others
This is the most important facet of marketing. The purpose of brand promotions is to educate the buyers of your brand and tell them how it is different than others. Doing the same on the boxes would help you a lot more as they are seen by everyone who visits the retail shops. When customers start identifying your brand as a distinct entity, they would trust it over the ambiguous products that say little or nothing about their manufacturer.
Customer loyalty is fostered when they know your brand well enough. This aids to become a trendsetter within no time in your market. Moreover, the following benefits can be derived from a loyal fan base:
- Sustaining sales becomes easier. Your loyal customers would only buy your products as they trust your brand to deliver what they need.
- Happy customers encourage their friends to buy from your brand too. This helps to escalate the growth of revenues.
- Survival in densely competitive markets becomes viable. Only those brands last longer that can boost a loyal customer base.
- Establishes your brand as the go-to place for fulfilling the customers’ requirements.
These and more positive outcomes from elevated brand loyalty help your brand awareness to expand even further. It is necessary to have a wide reach in terms of customer appeal so they are attracted to buy your products.
Sways customers with interesting color combos
There are a lot of boxes on display at stores. Making a mark among them is not an easy feat. You have to make your packaging look better than them to be noticed by your target customers.
Brown and bland boxes may have the brand name printed on them but their overall look doesn’t fetch many eyeballs. Printed boxes have access to enticing color pallets. Visuals have a long and robust effect on the viewers. The boxes can be painted with any color that fits well with your products and brand image. Certain brands are known for their color combos that allow the customers to pick them up without giving a glance at the other options.
The jewelry brand Tiffany is one such example. Just a specific blue color is enough to tell people about their products. Globally the brand is known to have spotted the color for years now and has associated trust with the brand look.
You can too imitate this and design the boxes with unique color shades. Brand awareness is sure to follow you while giving your brand that extra edge.
Enhance branding prospects
The bottom line is that the more your customers see your branded packaging boxes, the more sales you will get.
Placing the products in strong boxes is one facet of effective packaging. You must ensure that the products reach their final locations securely. Nothing disappoints customers more than incompetent packaging and damaged products. But more than this, the packaging must first entice buyers to select the items. All your digital ads can go in vain if your packaging is not up to the mark. Your boxes must link your brand story so customers get the whole picture instantly and feel persuaded to buy your products.
The brand name itself was formed when businesses thought about capturing more attention. How else would buyers identify your products? Giving them graphical representations that are unique to your brand image can help a lot. There are fascinating results of clever branding on the boxes such as:
- Associate trust and reliability with your products.
- Ensure that the maximum number of shoppers see your products.
- Encourage new buyers to try your products.
- Improve brand recognition.
- Lower marketing costs by avoiding excessive digital promotions.
- Maintain healthy contact with customers by giving them info on how they can get in touch with your brand.
Above are just a few of the immeasurable positive effects of branding. When the boxes speak favorably of your brand, you won’t need anything else to convince them to purchase your items.
Builds a communication channel
It is essential that your customers know that they can get in contact with a customer service agent when they face problems regarding the product. Good after-sale services also garner more client respect. Placing the required info on the branded packaging helps them to be engrossed in buying your products. Without an effective communication link, your customers may divert attention to other options.
The boxes can also help to educate customers better. This comprises mentioning:
- The production details so customers know how the products are manufactured.
- Manual to help them use the items to the maximum capacity.
- Inform them of the other products your brand offers.
- Modify the perception of the buyers with a unique unboxing feel.
You must now be convinced that branding done nicely on your boxes, is the key to sustaining success. You can impress clients and be efficient in savings costs.