The practice of optimizing a web page of a website to get higher ranking in the SERP is known as On-Page SEO. The main benefit of doing On-Page SEO of a web page is to drive more traffic to the website. While doing On-Page SEO of a website, we have to focus on the content and HTML source coding of a web page. On-Page SEO doesn’t have any concern with the link building strategies and other external sources. While doing On-Page SEO of a website, you can make some errors. Due to these errors, you can’t get a higher ranking in the SERP. Here, we will discuss some essential techniques to find the mistakes in On-Page SEO of a web page.
Check Duplicate Content:
Google likes unique content. If you are sharing duplicate content on your website, Google will not give importance to your website in the SERP. Moreover, Google will also penalize your website due to duplicate content. According to experts, duplicate content is one of the most common On-Page SEO issues in most of the sites. Duplicate content issues occur due to various reasons. If you are copying information from other sources and you are posting this information as your own, this comes into duplicate content. Sometimes, there is a probability that you are adding duplicate content in your website without knowing. Therefore, to check the duplicate content is one of the essential techniques to find errors in On-Page SEO of your website. The top way to overcome this issue is to check duplicate content before publishing a web post. You can check this issue by using various tools.
Check Alt Tags and Broken Images:
If you want to enhance the credibility of your web page, you will have to add images. Google & other search engines can’t read the content of the pictures. If you want to provide an idea about the content of the images to the search engines, you will have to include proper alt tags in these images. These alt tags offer an idea about the textual description of the pictures to the search engines. You should check the alt tags of all the pictures on your website. If some images are missing alt tags, you should include proper alt tags in these images. Broken images are just like broken links. You should check these broken images and remove these kinds of issues from your website. Its reason is that these broken images can also create some SEO problems on your website.
Check Title Tags:
Title tags are playing an essential role in improving the ranking of a website. Its reason is that these title tags provide an idea about the targeted keywords to the search engines. You should optimize these title tags appropriately. If these title tags are not correctly optimized, these title tags last negative impacts on the SEO of your website. While optimizing title tags, you should try to overcome some specific issues. First, you should avoid the use of duplicate title tags on your website. Secondly, you should not include overly long title tags. Thirdly, you should not miss the title tags in any web post. At last, you should not contain too short title tags on the web posts.
Check Meta Descriptions:
Meta descriptions are also shown in the SERP just below title tags. The meta descriptions play an important role in encouraging the viewers to visit your website. Therefore, you should try to optimize it properly. The proper optimization of the meta descriptions can also increase the CTR of your web page. While checking the meta descriptions of the web pages on your website, you should consider lots of things. First, you should make sure that all the web posts on the site should include meta descriptions. Secondly, you should also create sure that you have not included duplicate meta descriptions in the web pages. As told by a dissertation help firm, lots of tools are available to find out these kinds of issues on your website. If you want to get the best results, you should visit all the posts manually and find out these kinds of problems.
Check Broken Links:
Broken links have also become serious issues for the On-Page SEO of a website. If your site is new, you will not face this kind of problem. Anyhow, if your website is growing, you will have to face this kind of problem. If your site has one or two broken links, this is not a significant issue. Anyhow, if your website has hundreds of broken links, this thing will last some significant impacts on the SEO of your website. You should every day check broken links on your website and try to fix these issues.
Check H1 Tag Issues:
Header tags are playing an essential role in the SEO of a website. Its reason is that these header tags indicate the most critical information on the web page of a website. There should be just one H1 tag in one web page. The researchers have also found H1 tag issues in most of the sites. On some websites, there are more than one H1 tag. In some websites, there is no H1 tag. You should also check these kinds of issues on your website. You should adequately optimize these H1 tags in the web posts.
Check Low Word Count Issues In Your Website:
Low word count is also one of the significant issues in the On-Page SEO of your website. It is too known as one of the complicated On-Page SEO issues. Its reason is that Google has not provided instructions about the lower word count of a website. Anyhow, Google is giving importance to in-depth and insightful content on a specific topic. If you require to enhance the ranking of your web page, you should include as many words as you can. While containing enough words in the web post, you should make sure that these words should be relevant to the primary central theme of the web post. Therefore, you should take an overview of the word counts of all the web pages. If you feel that some web pages have lower word counts, you can include more words in these web posts.
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