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How to Increase Domain Authority in 2022

What steps should I take to boost the domain authority of my website?

This is a common question that comes up during almost all of the initial conversations that I have with the owners of websites.

There are times when the owners of websites are overly preoccupied and enthusiastic about growing their domain authority.

But is it really that important in terms of achieving success with SEO in general?

Let’s find out.

What does it mean to have high Domain Authority (DA)?

  • Moz developed DA to measure a website’s quality.
  • Moz is a pioneering SEO company.
  • DA is believed to be calculated using Google’s ranking factors.
  • The Domain Authority Score doesn’t directly affect Google rankings.
  • Many website owners have a high Domain Authority Score but no organic growth.
  • The DA and Google are unrelated.
  • Google and Moz have denied these claims.
  • This Moz metric is used to measure a website’s quality.
  • It’s the best metric for predicting SERP placement.
  • Moz scores websites based on different factors.
  • It ranges from 1 to 100.
  • A higher DA means a better site.
  • This increases the website’s organic traffic and SERP rankings.

What does Domain Authority mean?

  • Google’s algorithm is its trump card against other search engines.
  • The secrecy behind its factors has been a topic of conversation for a while.
  • Google’s PageRank ToolBar helps webmasters evaluate site quality. toolbar PageRank
  • 2013 saw fewer updates for this extension.
  • Chrome replaced it as the default browser.
  • This made judging website quality difficult.
  • Former Google Web Spam Head Matt Cutts answered one of my questions in 2014.
  • Moz’s Domain Authority rank-tracking metric came into play then (DA).
  • Don’t confuse DA with PageRank, as I said earlier.
  • DA is not a Google ranking metric.
  • Google has 200+ ranking factors, and DA doesn’t directly affect SERP rankings.
  • Google and Moz’s algorithms share some factors.
  • This is why a site with a high Domain Authority ranks higher.
  • This is also why SEOs consider DA a standard.

How Do I Determine the Authority of My Domain? This is how you should check it out

  • Moz’s Link Explorer tool includes DA.
  • Previously called Open Site Explorer,
  • Enter a domain name to check.
  • explorer Moz
  • Install MozBar to check a website’s DA.
  • If you use many extensions, the Moz Tool Bar may not work.

What makes a Domain Authority Good, and Does a Low DA Have a Negative Impact?

  • Low DA doesn’t mean a site is useless.
  • A low-DA site can rank if there’s little competition.
  • Moz’s score is logarithmic, so it takes time to update.
  • As your DA score rises, it becomes harder to improve.
  • Following best practices, your site can reach 20–30 DA.
  • Increasing DA from 31-40 and 70-80 becomes difficult.
  • An old site with a low DA may have poor links and less traffic.
  • DA is a long-term score.
  • I’d say domain age improves DA.
  • It’s impossible to increase your website’s DA from 1 to 50 in a week.
  • Your efforts may not show for months.
  • Undoubtedly
  • A few changes won’t boost your DA.
  • If you want to improve DA without falling behind competitors, you’ve found the right resource.

What factors go into determining a website’s Domain Authority?

  • Many factors determine a website’s Domain Authority.
  • Moz hasn’t revealed its algorithm like Google.
  • Moz has confirmed some DA details:
  • Inbound links from other domains to a website
  • The context of the domain link and website
  • Google SERP rankings and content quality
  • website’s on-page SEO
  • Moz uses 40 factors to determine Page Authority.
  • An aggregate of PA factors may determine a website’s Domain Authority.
  • DA of 90+ is common.
  • This shouldn’t demotivate low-DA sites.
  • DA must be compared to competitors.
  • You’ve shortlisted four top competitors, but three have lower DA than you do.
  • A higher DA means a better SERP ranking.
  • Moz’s official video explains how to use Domain Authority.

comparing the Moz Domain Authority and the Moz Page Authority

  • Moz’s terms are self-explanatory.
  • A website’s Domain Authority is a website’s overall score, while Moz Page Authority measures a page’s quality.
  • Page and domain authority are both relative terms.
  • Higher Page Authority means higher Domain Authority.

Does the Moz Domain Authority Score Ever Go Down?

  • Nothing is constant in SEO unless you make improvements.
  • The Domain Authority fluctuates.
  • This depends on how the Moz machine learning model treats the website’s links.
  • Let’s say your website’s DA is 50, based on 900 domains that link to it.
  • If 400 of these websites have a high spam score, your DA may fluctuate with them.
  • Moz revamped the DA algorithm in 2019.
  • Many websites’ domain authority fluctuated after the update.
  • Many reported a big drop.
  • The sites that lost DA had mostly low-quality backlinks.
  • According to Moz, these factors may reduce domain authority:
  • Your growing link profile isn’t indexed.
  • High-authority sites’ link growth skewed scaling.
  • We’ve crawled more or fewer of your linking domains.
  • You got links from non-Google sites too.
  • Your Domain Authority is low and affected by scaling.

How to Increase Domain Authority Score?

In light of the knowledge you’ve gained about Domain Authority (DA), let’s take a look at some of the practical steps you can take to boost your website’s authority.

A quick video by John Lincoln – Co-Founder, and CEO – Of ignite Visibility will give you an idea of how to improve your domain authority.

Enhance Your Website’s Off-Page Search Engine Optimization

  • Since DA’s inception, the outreach team has used it to evaluate website quality.
  • High Domain Authority websites have high-quality referring domains.
  • To improve your website’s DA, acquire high-quality links from domains with a higher DA than yours.
  • This boosts DA.
  • Also, avoid links from spammy sites.
  • High spam scores can reduce a website’s authority.
  • By getting links from high-authority sites, you signal to Moz that your site is good.
  • Always monitor incoming links.
  • Spammy linking domains can hurt DA.
  • Always analyze backlinks and remove any with a spam score above 30%.
  • Make sure your website’s external links don’t lead to spammy sites
  • If you’re not sure about the website you’re linking to, use “no follow.”
  • Disavowing links with Google’s Disavow Tool may also help your website’s DA.

Different ways to get quality site links

1 Natural Links

  • Publishing linkable content is the best way to get high-quality backlinks.
  • As more people see your content, they may link to a useful resource.
  • Google’s ideal scenario is rare.
  • Creating linkable content is easy.
  • research-based content or a linkable infographic or graph.
  • time-consuming
  • Earned links are more valuable than built links.

2. Blogger Outreach

  • This is an effective link-building method.
  • Blogger outreach is the best link-building strategy if you’re time-constrained.
  • Make contact with bloggers and webmasters in your industry.
  • Guest post or ask them to cover your product or service.
  • Quick response and natural link placement.
  • As part of our blogger outreach services, we can manually contact website owners for you.

3. Repair of Links

  • Another link-building strategy to try
  • Broken links audit high-DA websites.
  • Provide better content for them to link to.
  • The website can fix the broken link, and you get a quality backlink from a contextual website without writing a blog post.

4. Unlinked Mentions

  • Your brand may appear on websites.
  • They may not have linked to your site.
  • Using SEMRush, audit brand mentions and list high-Domain Authority sites.
  • Ask for a brand anchor text link.

5. Reclaiming Links

  • You may have lost some links.
  • Find lost links with Moz, SEMRush, and Ahrefs.
  • Ask the high-DA website’s webmasters to fix the links.

6. Press Releases

  • Try Web PR.
  • The Domain Authority is high for many publishing websites.
  • Getting a magazine-quality link is worth the effort.
  • Paid and organic PR are options.

On-Page SEO optimization

  • Improving on-page SEO is crucial.
  • It will improve Google rankings and Moz DA.
  • On-page factors don’t affect DA.
  • If you make mistakes, it can affect your Google rankings and DA score.
  • Moz’s machine learning allows intuitive DA changes based on SERP fluctuations.
  • When a new Google Algorithm Update rolls out, sites that lose positions may also see a drop in DA.
  • Moz’s On-page Grader tool can help you improve DA by optimizing on-page SEO factors.
  • The On-Page Grader checks a page’s on-page SEO strength.
  • Simply enter the URL and keyword you want to rank for.
  • Moz gives your page an overall on-page grade based on many factors.
  • Moz considers Meta Title, Description, Alt Text, Internal Link, etc. when checking your webpage’s on-page SEO score.
  • The tool shows webmasters which areas need immediate attention and how to optimize them.
  • I wrote an in-depth article on on-page SEO techniques in which I included all aspects Google and Moz consider when ranking a page based on on-page strength.
  • SEO Grader by Moz
  • Here’s what you should do besides writing quality, engaging content to increase your website’s domain authority.

How to boost domain authority in 30 days?

  • Let’s get right to the point. Within 30 days, how can you increase your website’s Domain Authority?
  • As I’ve already mentioned, it’s hard to get DA, in contrast to the immediate changes you see on Google SERPs after tweaking your content or building backlinks.
  • Domain Authority takes some time to appreciate the work you’ve put in. There are, however, a few must-try methods for increasing your website’s domain authority.
  • The DA of your website will rise within 30 days or less if you follow these best practices. So, here’s our game plan for you to copy and paste. Take no chances.

First Step: Produce Entertaining Content of a High Quality

  • Ensure you have linkable content before beginning on-page and off-page SEO. write long-form articles.
  • Long-form content attracts more backlinks naturally.
  • Moreover, search engines rank these types of content for more keywords.
  • Natural backlinks attract high on-page SEO scores.
  • This means the page is highly optimized for the target keywords and has strong domain strength for Google Search.
  • As more keywords rank on Google, Moz’s Machine Learning Algorithm indexes them.
  • Your DA score will start to improve.

Step 2: Link Audit

  • As you create linkable content, have your team perform a link audit.
  • This step is for 3-month-old websites.
  • Moz Link Research identifies links to your website.
  • You can see links gained and lost over time.
  • Select “Linking Domains” in the Link Research tool to see which websites link to yours.
  • The Search Console report shows the same.
  • Use Moz’s data to improve your website’s DA.
  • Check each domain linking to your site for spam.
  • Increased spammy domains reduce a website’s DA.
  • Find a site with a spam score above 30%.
  • These sites can affect your DA.
  • Relatively speaking,
  • Websites with a DA of 90+ have 85% high-quality links. A few spammy backlinks won’t hurt your DA.
  • If you just started your website and have less than 100 backlinks, you should remove links with a high spam score as they may affect your DA and SERP rankings.
  • Moz exports spammy domains from Moz to create a list of unwanted links.

Step 3: Elimination of Unwanted Backlinks

  • Be sure to contact the bloggers and website owners who have included the spammy domains in their posts and request that they remove the links.
  • The disavowed links cannot be found because Moz is not affiliated with Google in any way.
  • Only as the number and prominence of keywords appearing in Google’s search results grow will the impact be felt.

Step 4: Disavow Toxic Backlinks

  • You can request that Google not take into account backlinks from domains with high spam scores by using the Disavow Tool.
  • It is important to note that disavowing a link does not take place immediately; it requires a lot of crawling and indexing by Google.
  • A six-month completion time is estimated by Google.
  • If you have fewer referring domains, it will take less time to disavow them, and the results will be visible in organic rankings within a few weeks.

Step 5: On-page SEO Audit

  • Error-free websites are as important as high-DA backlinks.
  • Your naked eye can’t see many on-page SEO errors.
  • For an on-page SEO audit, use Moz Site Crawl, SEMRush, or Screaming Frog.
  • Moz On-page Grader is recommended for websites with a few pages.
  • Find on-page SEO issues and improve Domain Authority.

Step 6: Technical SEO Audit

  • Even though the lines between on-page and technical SEO are blurring, we include it because of its importance in building Domain Authority.
  • A website with technical issues won’t rank highly on Google.
  • This reduces natural backlinks.
  • Your Moz Domain Authority won’t rise.
  • Check your website’s technical soundness with Moz Site Crawl.
  • This tool analyses what improves DA well.
  • This includes redirect errors, Robots.txt errors, slow load times, canonical errors, and other Google-ranking errors.
  • This tool lists errors and offers fixes for each.

Step 7: Fix On-page and Technical Issues

  • At this stage, you have the responsibility of ensuring that all of the on-page and technical SEO errors are addressed and fixed.
  • Start a new round of auditing as soon as you are certain that all of the problems have been resolved so that you can get some peace of mind.
  • People will gladly link back to you now that you have a website that is up to par with their standards.

Step 8: Start Link Building Activities

  • Start building your website’s domain authority now.
  • Identify at least six long-form articles that people will link to.
  • Find high-volume keywords on Google’s second and third pages.
  • Have a team look for websites to contact.
  • Follow these steps to engage bloggers.
  • Try broken link building, link reclamation, unlinked brand mentions, etc. to build high-quality backlinks.
  • If you’re doing blogger outreach, the most successful link-building practice, have a series of well-crafted emails ready.
  • Blogger outreach campaigns rely heavily on the emails you send to website owners.
  • Ensure the email references the most relevant long-form content.
  • Always send prospects follow-up emails.
  • A new website needs 500–800 outreach emails to earn 100 high-quality backlinks.

Step 9: Create Outreach Content

  • Once you start getting positive responses to your outreach email, you may face a content crunch.
  • To improve domain authority in a month, make the links live immediately.
  • Outsource content writing to keep up.
  • Give freelancers or outsourcing agencies clear writing guidelines.
  • Most websites that accept guest posts have rules.
  • It’s best to share this with writers to reduce content rejection.
  • Some websites have link placement guidelines; follow them.
  • To improve your domain authority, link to your high-quality long-form articles.
  • Create backlinks using low-hanging keywords.
  • This will keep the blog high in Google for high-volume keywords, bringing more visitors.
  • This will also increase your website’s domain authority.

Step 10: Share Content Via Social Media

  • Share the newly published content across all of your social channels as soon as it is made available on the outreach website.
  • You can also request that the publisher do the same thing, and you can also ask him or her to use the article in the upcoming newsletter, in the hopes that more people will find it interesting and provide a link back to you.

Step 11: Repeat Link Building and Content Strategy

  • Try to earn 200+ high-quality backlinks in 2 months by repeating link building and content activities.
  • Your website’s Moz Domain Authority Score will improve within 30 days, and it will keep rising as you do more blogger outreach.
  • Not aiming for DA 100. Get a higher DA than your competitors. If your Moz Domain Authority is higher than your competitors’, you’re ranking higher on Google and other search engines.


  • Everything is at your fingertips now.
  • Within 30 days, you’ll have the information you need to boost your website’s domain authority (DA).
  • The most effective way to use these hints is to put them into action on your website.
  • We also recognize that you may be dealing with a shortage of resources to accomplish these tasks.
  • It won’t be a problem at all! We’re here to assist you in carrying out this strategy.
  • Using live chat, we’re here to help you improve your website’s domain authority.
  • It’s important to keep in mind that domain authority (DA) is a long-term SEO goal, and it only works if you compare it to the right competitors.

Also Read: How to Find Errors in On-Page SEO? Some Best Techniques to Know