Have you recently joined Instagram? Are you wondering how to get more followers on this exciting social network? Do you want to drive more business to your site and gain more exposure for your business? Whether you’re a novice just getting started with Instagram or an experienced marketer who’s looking to expand your brand, it can be hard to decide how to grow your account best. But don’t worry: with these tips, you’ll find it easier than ever to get ahead on Instagram.
No matter what type of Instagram profile you have, there are several ways to use the platform to its fullest extent. Whether you’re working with a small business or growing your account, read below to learn the top 10 ways (with examples and tools!) to increase your Instagram following and engage with your audience.
Post consistently and regularly.
As you probably know, there is no catch in Instagram’s free advertising. Every user can post an unlimited number of photos and comments. The key to engaging with users and attracting followers is consistency in posting and comments. If you’re not posting consistently, it will be much more difficult to keep followers and drive up your Instagram followers. Plan and list your Instagram posts ahead of time to ensure that you’re always posting regularly.
Make sure your Instagram page is live and searchable.
Instagram users love it when they can instantly go to any post or search results, so make sure your page is included in searches. As previously mentioned, it’s important to post consistently and make sure that your account is included in search results. This will greatly enhance your engagement and viewer base.
Use relevant hashtags.
Users search for specific things on Instagram, so it only makes sense that you should provide links to your Instagram posts. According to a study by SuperViral.com.au, Hashtags are a great and effective way to gain Instagram followers and likes. Searching for “Instagram posts” on Twitter and searching for keywords related to your niche should work well for you as well. Include the keywords you want to promote with your Instagram posts, but make sure you don’t overdo it with the hashtags. The hallmarks are critical, but they shouldn’t be an overwhelming factor in your content.
Use location tags wisely.
If your Instagram posts have hashtags, make sure that you include them in your location tag as well. Location tags are search engine friendly and are a great way to provide more information about your business and what you have to offer. Be aware that some location-based services, like Olympus, do not support Instagram posts for certain networks. Check their website for the best ways to target locations on Instagram.
There is no better way to get in on your audience’s conversation than by offering to speak with them on Instagram. Create a group for your Instagram account and invite your audience members to voice their opinions and questions on your products and services. You can also engage users on Instagram by giving away freebies or promotions in return for their engagement.
Engage your Audience
Engaging your audience is one of the best ways to gain exposure for your brand on Instagram. With over 300 million users, you have a chance to show your audience how influential you can be through your engaging posts. With influencers influencing the conversations of millions of users, you can take advantage of that power. Don’t be afraid to be vocal and offer valuable information to your Instagram followers. Through a combination of effective posting, engagement, and promotions, you can increase your brand’s reach and take it to new levels on Instagram and beyond.