Do you want to be able to stream your music on the most popular platform in the world? Good call! There are a lot of good things about Spotify for artists. It’s a great way to get your music out there because it lets you pitch your songs to curated playlists and helps the Spotify algorithm find you. So, how do you build a following on Spotify and become a verified artist? Let’s dive in!
Why Become a Verified Spotify Artist?
Spotify for Artists lets you learn more about your listeners and give your profile a boost. When you sign up as an artist on Spotify, you can customise your page and add your assets to it. It also provides information about your Spotify fans and listeners, such as how they discovered you, where they are from, what devices they use, how many streams you have, and so on.
But the biggest benefit is probably that you can show your new songs to the team of curators before they come out on Spotify. If you’re lucky, one of the editorial team’s very popular playlists will include your song. But don’t worry if they don’t choose your song. There are a lot of playlists made by users, which will also help you get a lot of streams. But how do you make it happen and get people to listen to you on Spotify?
It’s really easy to claim your Spotify for Artists profile. Here’s what you need to do.
PUBLISH YOUR MUSIC FIRST
If, after many sleepless nights in the studio, you have a track or album that you are completely happy with, you can put it on Spotify. For that, you need to use an online aggregator/distributor like DistroKid or CDBaby, but there are many others. It makes no difference how many people follow you. You can always get your albums or songs out there. This step is needed for you to have a profile on Spotify for artists.
GET YOUR SPOTIFY ON THE ARTISTS’ PROFILE
Once your music is on Spotify, you can verify your account by logging in to Spotify for Artists. If you’re verified, your stage name will have the familiar blue checkmark next to it. You also have access to a wide range of tools for measuring and analysing your reach. You’ll learn a lot about your fans this way.
How does that work?
- Go to the Spotify for Artists website and sign in at the top right using your normal Spotify account. That can be either your free account or your paid account.
- Then, in the top right corner, click on your name and choose “Claim your profile.”
- Then go to a page with a search field. Enter the name you gave your online distributor when you signed up as an artist. Spotify gives you a list where you can find the profile of your favourite artist.
- Choose the name of the artist you want to claim, and you’ll go to the next screen.
- Here, you will be asked to log in with your online distributor’s login information.
- After that, the request for verification is done!
- Wait while Spotify checks you out. Spotify now asks your distributor if you really are the artist who uploaded the song. If so, you can be sure you’re an artist. This could take up to two days. Check your Spotify tracks every so often to see if the blue checkmark is already there. If so, you can go to your account page by logging in to Spotify for Artists.
SPOTIFY FOR ARTISTS’ FEATURES
There are a lot of great things about being a Spotify-verified artist:
- You can change your artist’s picture and bio.
- Your name as an artist has a famous blue checkmark next to it.
- You can use the analysis tools on Spotify for artists.
- You can make your own playlists of artists.
Let’s look at how to get the most out of your Spotify for Artists account.
How to Grow Your Spotify Following
Here are a few things you can do to get more people to follow you on Spotify. You don’t have to use all of these tips, but if you do, the results will add up.
1) IMPROVE YOUR PROFILE
First impressions are very important, so make sure your artist page is complete and looks like it was put together by a professional.
- Choose your “Artist’s Pick,” which will be at the top of your profile. It can be a song, an album, or a playlist.
- Edit your artist bio to tell fans more about yourself in less than 1500 words.
- Put photos in your gallery. These could be photos from your live shows or official photos of you as an artist.
- Share your tour dates.
- Send fans to your store where they can buy things like your records.
- Canvas videos can be added to your songs. These are short, 8-second looping videos that show up instead of your album art.
- Add links to your social media accounts and make sure people follow you there.
- Take advantage of promo cards. These are custom assets you can share on social media (for example, follower milestones or new release badges).
2) Direct fans to your website and social media pages.
Ask your social media followers to follow, like, and add your music to Spotify playlists. Tell your fans that this is how they can show they love your work and support you. You can even use Instagram’s direct messaging to send personalised messages to your fans and get their attention. Don’t forget to put your Smart Link in your social media bios and on your website. These are the best places to tell people about your music. When you bring people from other platforms to Spotify, this works in your favour, and Spotify might put you on one of their algorithmic playlists.
Are you sending e-mail campaigns? Don’t forget to add a call-to-action telling fans to follow you on Spotify or other streaming platforms.
And if you aren’t already collecting e-mail addresses from your fans, maybe it’s time to start.
4) Share your music with the Spotify editors and playlist curators.
Once Spotify has confirmed you as an artist, make sure to use playlisting. You should tell Spotify curators about your song at least a week before it comes out. You should also contact independent music curators who have playlists that fit your sound. Don’t know what to do? Check out our article “How to Get on Spotify Playlists” to learn how to get on editorial, user-created, and algorithmic playlists as often as possible.
5) LET YOUR FANS KNOW WHENEVER YOUR MUSIC IS PLACED ON SOMEONE’S PLAYLIST
If you’re on a playlist that a lot of people listen to, make sure you let your fans know.
6) Request that fans add your songs to their playlists.
They already like your music, so remind them that putting it on playlists can really help you make it as an artist. They don’t have to pay anything for it.
7) MAKE PLAYLISTS AND INCLUDE YOUR OWN MUSIC
So should you. Big labels do it. Use playlists to grow your following on streaming services.
8) Make playlists with other musicians.
Alternate audiences Make a playlist together, or even better, write a song together. It can be a new track, a cover, or a remix. It’s all about getting more people to notice you.
9) Advertise your company on Facebook or Instagram.
Do you have a budget? Use social media to spread the word about your songs.
10) Make tik-toks with your own music.
Listen to me: TikTok is the best social media site for up-and-coming artists. Some good examples are Olivia Rodrigo and Tai Verdes.
“If you’re an artist and you’re not on TikTok, you don’t want it badly enough,” Verdes said. So, just start sharing on TikTok!
11) ADD TEAM MEMBER
You can also add team members to your Spotify for Artists account so that someone else (like a manager or another band member) can help improve it. Together, you can make sure the page looks professional.
12) EXPERIENCE THIRD-PARTY SERVICES
There are also companies, like Playlist Push and SoundCampaign, that can help you get your music in front of playlist curators and guarantee that it will be added to a playlist. Make sure that the service you choose puts you in touch with real curators. Fake numbers won’t help you.